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  1. We do love a parlour game at Invision Community HQ and we were playing "6 degrees of separation" recently. You've probably heard of the "6 degrees of Kevin Bacon". This is where you try and connect any actor with Kevin Bacon in 6 steps or less. So let's try "6 degrees of Invision Community". This is where we try and connect a person with an Invision Community. David Goggins and Invision Community Last week, I finished the excellent David Goggins book "Can't Hurt Me". David Goggins, a retired Navy SEAL, spent a month with Jesse Itzler. This which was documented in Itzler's book "Living with a SEAL", which I've also read. Jesse Itzler owns the Atlanta Hawks Basketball Team. The Atlanta Hawks has a dedicated area inside the Atlanta Falcons Football team's official community. The Atlanta Falcons official community is powered by Invision Community. Here's another one. Groot and Invision Community Groot featured in the Guardians of the Galaxy movie series. Chris Pratt starred alongside Groot in the same movie series. Chris Pratt voices Emmet in the LEGO® movies. LEGO® uses Invision Community. Over to you. Do you have any "6 degrees of Invision Community?". We'd love to read them! View the full article
  2. I've had this similar conversation dozens of times in the recent past when someone has taken an interest in what I do. Person: So what does Invision Community do? Me: We develop and sell an independent community platform. Person: Oh. Neat. I used to say the F word. But this used to cause some confusion. 'We develop and sell a forum system'. This used to elicit a response similar to this: "Forums? They're still going?" This line of thinking is quite prevalent among those who frequent Facebook, or use Facebook Groups to manage their micro communities. Even though they probably use forums regularly, or end up on forum topics when searching for things like "Why is my iPhone not charging", they don't realise this. I recently guested on a podcast, where we spoke about "Facebook or Forums?", and I received this comment. It appears, then, that the word "forums" has a lot of legacy connotations attached to it. It conjures up images of the past when Netscape Navigator was the world's favourite browser, and AOL was still mailing out CDs. That is all ancient history now, and we've moved with the times. The product we have now has roots in the product from the early 2000s but it is wildly different and much more capable. When you explain that you can segment discussions into separate areas (aka forums), and even set up independent micro-communities (clubs), you can see lightbulbs going off. "That's amazing! I had no idea! So you mean I don't have to have my community in a single stream struggling for attention among adverts?" Nope, there is another way. Why not try an independent community platform? I'd love to hear your thoughts. Do you avoid the F word too? View the full article
  3. I was fortunate enough to be invited to speak on the Expert Focus podcast, hosted by experienced community manager and public speaker, Claire Dowdall. Claire has significant experience in managing and developing strategies for increasing Facebook Group engagement for high profile speakers and entrepreneurs, while my background is with independent communities. This set us up nicely for a lively conversation to really pull apart what makes for a successful community, and what platforms to consider when starting out. From Expert Focus: I really enjoyed speaking with Claire, and I hope you find a little time to tune in. Listen now: On Apple devices On Spotify On all other devices View the full article
  4. I was fortunate enough to be invited to speak on the Expert Focus podcast, hosted by experienced community manager and public speaker, Claire Dowdall. Claire has significant experience in managing and developing strategies for increasing Facebook Group engagement for high profile speakers and entrepreneurs, while my background is with independent communities. This set us up nicely for a lively conversation to really pull apart what makes for a successful community, and what platforms to consider when starting out. From Expert Focus: I really enjoyed speaking with Claire, and I hope you find a little time to tune in. Listen now: On Apple devices On Spotify On all other devices View the full article
  5. I was fortunate enough to be invited to speak on the Expert Focus podcast, hosted by experienced community manager and public speaker, Claire Dowdall. Claire has significant experience in managing and developing strategies for increasing Facebook Group engagement for high profile speakers and entrepreneurs, while my background is with independent communities. This set us up nicely for a lively conversation to really pull apart what makes for a successful community, and what platforms to consider when starting out. From Expert Focus: I really enjoyed speaking with Claire, and I hope you find a little time to tune in. Listen now: On Apple devices On Spotify On all other devices View the full article
  6. I was fortunate enough to be invited to speak on the Expert Focus podcast, hosted by experienced community manager and public speaker, Claire Dowdall. Claire has significant experience in managing and developing strategies for increasing Facebook Group engagement for high profile speakers and entrepreneurs, while my background is with independent communities. This set us up nicely for a lively conversation to really pull apart what makes for a successful community, and what platforms to consider when starting out. From Expert Focus: I really enjoyed speaking with Claire, and I hope you find a little time to tune in. Listen now: iTunes link for Apple devices On Spotify On all other devices View the full article
  7. Are you a vBulletin admin looking to stay on the leading edge of online communities? As an IPS client who frequents the Invision Community support forums on a daily basis, I often run across existing or former vBulletin admins looking to migrate to IPS. In fact, based on my not-so-scientific survey, vBulletin is one of the most popular platforms from where admins migrate. Many of the vBulletin users are professional administrators looking for a stable company, rapid development, and a trusted platform to power their communities into the future. I interviewed 6 former vBulletin admins who are now Invision Community clients. Most of these vBulletin admins have 10+ years of experience running successful forums, so their input was especially insightful. “I love the design of the admin and moderation back-end, a real treat after living with the antiquated and confusing vBulletin back-end.” -- @cfish “I like the well-thought concept, the details, and abundance of features and functions.” --@Ramsesx I’ve compiled the top 10 questions and answers from their interviews and the forums specifically for vBulletin admins for an insider’s perspective on how to convert from vBulletin to Invision Community. You can also read their full interviews in my Community Guide attached at the bottom. 10. What is the typical lifecycle of Invision Community and what new features come out? Invision Community is currently on 4.4. It’s a great time to be migrating as both the software and converter are very mature. You’ll be able to take advantage of all the new features from Invision Community 4.x such as Social Clubs, Subscriptions, SEO updates, and GDPR updates. In general, IPS publishes one major update like 4.4 once a year, with several bug fixes, security updates, and enhancements throughout the year. The best place to read about Product Updates is the official IPS Blog in Product Updates. 9. What are the pricing options and how do they compare to vBulletin? IPS is comparable in pricing when compared to vBulletin depending on your choice of apps. The self-hosted option is cheaper when considering support and upgrades. The pricing for an active license is simple, easy, and comprehensive. A new license includes professional ticket support, forum support, access to new upgrades, and managed spam service for 6 months. Renew again in six months to continue those benefits. If you choose not to renew, your software will continue to work. 8. Is the software mobile ready like vBulletin? Yes, the software is responsive by design. This means the community naturally fits and beautifully displays in any device size, giving you a consistent look-and-feel across all devices. Try it now by resizing your window! It also means you don’t need to pay for any extra “mobile bundles.” This approach to mobile design was one of the reasons why @cfish chose IPS: “I didn’t like vBulletin’s approach to mobile. The IPS approach to responsive web design was inline with my own thinking.” 7. What are the official Invision Community apps and how do they compare to vBulletin? @Steve Bullman converted to IPS because “IPS seemed to offer a better all-round package for what I needed.” One of the biggest reasons for considering IPS is a broader approach to community. Whereas vBulletin focuses only on Forums and Blogs, IPS empowers you to build a suite of applications customized to your needs. Mix and match apps like Gallery, Blogs, Downloads, Pages, and Commerce to build a modern community with resource directories, databases, paid subscriptions, albums and more that go beyond forums. You can read more about the apps in Features. Calendar and Clubs are included for free! 6. What will be migrated from vBulletin? The free converter app will migrate all of your member and content items from vBulletin 3.8.x, 4.x, and 5.x. This includes members, private messages, member groups, ranks, forums, topics, posts, and attachments. You can view the full list on Migrate and choose your vBulletin version from the list of choices. Obviously, you will not be able to migrate any custom themes or custom modifications. @ChristForums adds, “I wish I had known that the converter was so easy to use and migrate from Vbulletin 5.” 5. What are the channels for support? Every active license comes with professional ticket support, which should always be your first source of contact. @Markus Jung highlights “fast support” as the item he appreciates the most about his license. You can also obtain help from the community forums, help guides, release notes, and other public resources. If you’re not an IPS client yet, you can post in Pre-Sales forum or email sales@invisionpower.com. 4. How do I prepare my community? The six admins that I interviewed offered several tips for new Invision Community owners. Prior to the conversion, you should read through the converter package to see what will convert and redirect. You should purchase other Invision Community apps in advance to fully convert vBulletin items as needed; not delete any old content since Invision Community includes an archive function; and not make drastic changes to allow members a chance to become accustomed to the new forum. 3. What will happen to my traffic and URL redirects? The free converter app will redirect your existing URLs. This includes forums, topics, posts, member profiles, print view pages, archived content, attachments, and tags. You need to leave your converter installed after migration to ensure the redirects will work. AlexWebsites wrote, “the converter came with built-in redirects and I was able to redirect most of my traffic. Traffic recovered within a few months.” 2. What are the server configuration and database requirements? If you choose cloud, then Invision Community will manage the hosting. If you choose on-premise, you can use the free ‘Get Ready’ compatibility file to check your server. The latest version of Invision Community 4.4 requires: PHP 7.1.0 or higher (7.3.x is supported) MySQL 5.5.3 or higher (5.6.2 recommended). 1. How stable is the company? Other companies lost their development talent. Other companies were bought and sold by multi-media conglomerates. Other companies have a history of lawsuits. Through it all, Charles, Lindy and Matt have been here since the beginning providing steady leadership to Invision Communities everywhere. If you’re looking for stability, it’s nice to know you can rely on the same people who started the company. For serious and professional vBulletin admins looking to transition, you know you’re not just buying into the software, but investing in the development team, staff, and platform for years to come. Ramsesx shared his personal story: “I always prefer the best for my community from where I earn my income. An important aspect was the longtime outlook. Invision Community gave me the feeling of being trustworthy, they are more than 17 years in the forum software market.” It’s no wonder that so many successful vBulletin admins feel the same after moving to Invision Community. You get stability, years of experience, a deep understanding of online communities, and a dedication to development that continues to innovate. It’s time to bring your vBulletin community over to Invision Community! Bookmark this page for future reference and download the Community Guide for experiences from real clients who converted from vBulletin. Much appreciation to @AlexWebsites @cfish @Christforums @Markus Jung @Ramsesx @Steve Bullman for participating in the interviews. - Joel R Community Guide vBulletin Migration to Invision Community.pdf View the full article
  8. Online communities shine with the brilliance of humanity. Every day, our communities inspire, evoke, inform, motivate and engage in a hundred different ways. Every member feels a uniquely individual sense of value from your community. For too many communities, the strategy revolves around two simple pillars: content and engagement. You inform. You engage. And you think your job is done. However, you’ve barely scratched the surface of offering value. You need to expand the ways in which you strategically match your community to member value. New studies are coming out that show humans feel up to 27 emotions from admiration to triumph, and the best communities unleash a rainbow spectrum of value – functional and emotional, business to social - for their organizations and for their members. This results in not just deeper and more extensive engagement, but greater financial payoff. Indeed, research from global management consulting firm Bain & Company shows brands like Apple, Samsung, and Amazon that demonstrate multiple elements of value have x3 greater customer loyalty and x4 faster revenue growth than others. The elements of value can be divided into two broad categories. Specialize in Functional Value Don’t deliver content. Deliver time savings, cost savings, risk savings, organization, connection, education, and variety. What is the utility benefit to your users? Functional values are the core reasons why members would visit your community. It forms the baseline rationale for your community’s existence, and you want to not just be good – you want to be the best in delivering functional value in your field. Improve your Q&A boards for feedback, inquiry, or ideation. Provide a template in a pinned topic where users fill out a consistent set of questions, so you can answer with the most appropriate and accurate options. Use moderator tools like Recommended Replies to summarize and spotlight key points in a topic. This saves time and focuses attention on expert information. Super-charge the training for your response team. Empower them to be subject experts by giving them private training, templates, and extra resources in a staff wiki so they can investigate the unique needs of user inquiries and provide the best responses. Build a set of content resources in the Pages application, which is the most powerful application in the suite. It can be used to create a set of content resources with unlimited custom fields, filters, and templates enabling you to offer variety, organization, and education that no other competitor can match. Spark Emotional Value Don’t deliver engagement. Deliver admiration, amusement, awe, empathy, joy, nostalgia, satisfaction, and triumph. How does your community make your members feel better? Here’s a little secret. Even though functional value is the foundation of your community’s value proposition, emotional elements are 50% more valuable. Fortunately, Invision Community comes loaded with ways to recognize, reward, and promote members. Take the time to explain the purpose of a new group promotion, rank, or title. Don’t let the reward be the goal in and of itself. You should connect the feature with its underlying emotion by explaining what steps are required to earn the rank, how many others earned it, and what it’ll take to earn the next one. Start with the Leaderboard. Invision Community ships with the Leaderboard, which provides an overview of the most popular users and content. Scan for up-and-coming members to investigate what triggers their emotional satisfaction; scan for popular content to discover what excites your membership. Create multiple member journeys. Most communities follow a pattern of new member to trusted member to moderator. But members can become superusers in many ways. Members who enjoy nostalgia can organize a Year-in-Review topic. Members who enjoy affiliation should serve as Ambassadors to greet and mentor new members. Members who seek reputation will appreciate new outlets for publishing. Define multiple pathways that strategically tap into the diverse desires of your members. As you implement your initiatives to build a Community of Excellence, take the time to relate the initiative to the Elements of Value (Attachment: IPS Elements of Value Attachment.pdf). You’ll find new and creative ways of offering value to strengthen the relationship between your community and your members. Look deep within your community to unearth the rainbow spectrum of value. You’ll discover a wellspring of extraordinary value waiting to help your members shine brightest. View the full article
  9. I'm only one month in to starting a new community and I've already learned a huge amount. I was a little apprehensive at first but I'm taking things one step at a time and I'm happy with how things are going so far. The points I'm going to raise are working for me but I'm a beginner and running a website of any description is new. Nothing here is guaranteed and I hope to receive comments from established community admins so I can continue to improve. The first thing I realised is that I wasn't actually starting a community but instead I'm going to be bringing new tools and ideas to an already existing one. My chosen subject is broad (Dogs) so there is already a well established real life community globally. My aim therefore is not to replicate already available content but to reach this community with unique content and encourage them to contribute their own. More on that later but before I could do that I needed something they could visit. The new community site Get Started You can spend days and weeks planning and writing business plans and these are all good things to do alongside everything else but they shouldn't stop you getting started. The only thing that really mattered to me was starting on the actual idea and to do that all I needed was a platform. You've probably already guessed but Invision Community was chosen for this as it offered multiple apps that would allow me to have both long form articles and forum content. There's also the monetisation options that appealed to me but I am not yet using. It's good to know they are there when I'm ready though. I also considered Wordpress but it lacked the community tools I was already sold on. Rope in friends and family and use their skill sets I'm not scared to admit where I need help and as I have hit problems or things I don't know I have called in favours. I don't have a large budget for stock photography subscriptions so a friend is providing photos in exchange for attribution. My fiance is more technically minded so he has helped with some of the set up and help with Invision Community features is only a support ticket away. There is plenty of general information a quick web search away too but some topics are complex and I thought that if I could free up at least some of my time I can keep focussed on the direction. Help can be as simple as nudging friends into posting new topics or comments to get some initial activity and momentum. It's also a good test to make sure you have everything set up with your registration process and identify some potential problems. These helpers are also now active members of the site of course so it's a two for one. I'm sure they'll be calling in return favours at some point but that's fine, they've earned it. Encourage all contributions even if you don't agree with them Coming from a primary school teaching background I see kids come up with lots of crazy and novel ideas all the time, they might sound silly but you never know, they may grow into something bigger. My aim is to foster a sense of community and belonging and people of all ages who have their ideas valued tend to stick around. If an idea doesn't work that's fine but you never know what will work so I'm trying lots of things and encouraging innovation. The forums are a great tool for this as everything doesn't need to be rigidly structured. Be passionate and confident about your subject matter Perhaps my top tip…If you don't value your own thoughts and actions then how can you expect others to? Show your enthusiasm and knock away negative thoughts and doubts. Use all of your tools Once you've encouraged your initial core group of members, you need to keep them coming back. So far I've had success using the bulk mail feature for a monthly newsletter to rekindle the interest of early members who may no longer be as active. I was warned about bad email pracices so I have our notification defaults set very loosely as I want to build trust by not spamming. Everything I send is opt-in and using the newsletter signup block I've been able to make this prominent but not obtrusive. I'm worried I might be missing out by not being aggressive enough with email but it's a risk I'm taking to hopefully get better long term members. Get involved with your member activities and conversations Join in with conversations on your community where it makes sense and be as active as possible. You're running a website but to do so you don't always need to be in front of a computer. Speak to your members face to face as well as through the keyboard. I've been going on local dog walks with clubs and other community groups which is a great chance to network and give your members and potential members the chance to see the people behind the website. If there are events or shows in your field get involved and spread the word verbally. I'm talking to dog owners face to face about behavioural issues and always in the back of my mind is the fact this could be discussed on the website to help others and build activity. Over time these "real world" relationships should also be represented on the website too. Don't get distracted I've got into the habit of using a reminders app to keep track of future things I want to do. It is tempting to start lots of things every time you have a new idea but that can take your mind off what is actually important right now. Don't forget about these ideas though, make a note and come back to them later. Approvals and applications for things can also take time. I found myself sometimes sitting around waiting for adsense accounts to be approved or Facebook apps to be verified for sign in. Don't let this downtime be unproductive. Keep writing new content What we have started as new community admins isn't easy, it's going to be a long haul so you need to be consistent and regular with updates. On that note I have a breed profile about Chow Chows to write. Thanks for listening to my ramblings and if you have any more tips please let me know in the comments. Helen is a year 3 international primary school teacher currently living in Slovakia. She loves dogs (of course), books, and reading whenever possible. She has travelled extensively for work, particularly in South East Asia and has experienced many amazing cultures. She is a qualified Zumba dance fitness instructor and is now building what she hopes to be an invaluable resource for dog owners. https://doglymail.com/ View the full article
  10. I'm only one month in to starting a new community and I've already learned a huge amount. I was a little apprehensive at first but I'm taking things one step at a time and I'm happy with how things are going so far. The points I'm going to raise are working for me but I'm a beginner and running a website of any description is new. Nothing here is guaranteed and I hope to receive comments from established community admins so I can continue to improve. The first thing I realised is that I wasn't actually starting a community but instead I'm going to be bringing new tools and ideas to an already existing one. My chosen subject is broad (Dogs) so there is already a well established real life community globally. My aim therefore is not to replicate already available content but to reach this community with unique content and encourage them to contribute their own. More on that later but before I could do that I needed something they could visit. The new community site Get Started You can spend days and weeks planning and writing business plans and these are all good things to do alongside everything else but they shouldn't stop you getting started. The only thing that really mattered to me was starting on the actual idea and to do that all I needed was a platform. You've probably already guessed but Invision Community was chosen for this as it offered multiple apps that would allow me to have both long form articles and forum content. There's also the monetisation options that appealed to me but I am not yet using. It's good to know they are there when I'm ready though. I also considered Wordpress but it lacked the community tools I was already sold on. Rope in friends and family and use their skill sets I'm not scared to admit where I need help and as I have hit problems or things I don't know I have called in favours. I don't have a large budget for stock photography subscriptions so a friend is providing photos in exchange for attribution. My fiance is more technically minded so he has helped with some of the set up and help with Invision Community features is only a support ticket away. There is plenty of general information a quick web search away too but some topics are complex and I thought that if I could free up at least some of my time I can keep focussed on the direction. Help can be as simple as nudging friends into posting new topics or comments to get some initial activity and momentum. It's also a good test to make sure you have everything set up with your registration process and identify some potential problems. These helpers are also now active members of the site of course so it's a two for one. I'm sure they'll be calling in return favours at some point but that's fine, they've earned it. Encourage all contributions even if you don't agree with them Coming from a primary school teaching background I see kids come up with lots of crazy and novel ideas all the time, they might sound silly but you never know, they may grow into something bigger. My aim is to foster a sense of community and belonging and people of all ages who have their ideas valued tend to stick around. If an idea doesn't work that's fine but you never know what will work so I'm trying lots of things and encouraging innovation. The forums are a great tool for this as everything doesn't need to be rigidly structured. Be passionate and confident about your subject matter Perhaps my top tip…If you don't value your own thoughts and actions then how can you expect others to? Show your enthusiasm and knock away negative thoughts and doubts. Use all of your tools Once you've encouraged your initial core group of members, you need to keep them coming back. So far I've had success using the bulk mail feature for a monthly newsletter to rekindle the interest of early members who may no longer be as active. I was warned about bad email practices so I have our notification defaults set very loosely as I want to build trust by not spamming. Everything I send is opt-in and using the newsletter signup block I've been able to make this prominent but not obtrusive. I'm worried I might be missing out by not being aggressive enough with email but it's a risk I'm taking to hopefully get better long term members. Get involved with your member activities and conversations Join in with conversations on your community where it makes sense and be as active as possible. You're running a website but to do so you don't always need to be in front of a computer. Speak to your members face to face as well as through the keyboard. I've been going on local dog walks with clubs and other community groups which is a great chance to network and give your members and potential members the chance to see the people behind the website. If there are events or shows in your field get involved and spread the word verbally. I'm talking to dog owners face to face about behavioural issues and always in the back of my mind is the fact this could be discussed on the website to help others and build activity. Over time these "real world" relationships should also be represented on the website too. Don't get distracted I've got into the habit of using a reminders app to keep track of future things I want to do. It is tempting to start lots of things every time you have a new idea but that can take your mind off what is actually important right now. Don't forget about these ideas though, make a note and come back to them later. Approvals and applications for things can also take time. I found myself sometimes sitting around waiting for adsense accounts to be approved or Facebook apps to be verified for sign in. Don't let this downtime be unproductive. Keep writing new content What we have started as new community admins isn't easy, it's going to be a long haul so you need to be consistent and regular with updates. On that note I have a breed profile about Chow Chows to write. Thanks for listening to my ramblings and if you have any more tips please let me know in the comments. Helen is a year 3 international primary school teacher currently living in Slovakia. She loves dogs (of course), books, and reading whenever possible. She has travelled extensively for work, particularly in South East Asia and has experienced many amazing cultures. She is a qualified Zumba dance fitness instructor and is now building what she hopes to be an invaluable resource for dog owners. https://doglymail.com/ View the full article
  11. We want to ensure that converting from your existing community platform to ours is as seamless as possible. While we do have a migration service available where we take care of everything for you, we do also offer a DIY option. We took some time to overhaul the conversion process for those opting to convert using our free tools. Ready to convert? So you've just purchased your first copy of Invision Community, and you're ready to convert your existing site over from another software package. Great! We're glad you've made the decision to take your community to the next level! You've already checked out our Migrations page, confirmed the software you wish to convert from is supported, and you're confident in your ability to work through the process. You install the Converters package and you're ready to go. Lets get started! We have overhauled the converters to simplify the process. Beginning with 4.4, you will take the following steps to convert from another software package: Rather than choose the application you wish to convert first, you will now choose what software you are converting from, which is a much more logical start to a conversion. Next, you will supply the database details for your source database (the database you wish to convert into your new Invision Community). Then, you will see a list of all applications that can be converted for the software package you are converting from. If any applications cannot be converted (perhaps because you were not previously using the corresponding application in your source software), a message will be shown indicating there is nothing to convert. If any steps require additional configuration, you will be able to specify those details here. And finally, when you submit that form - that's it! You're done, and you can sit back and let the conversion process on its own. Each step for each application will be completed automatically, and the conversion will be finalized automatically at the end. A progress bar will be shown, along with a textual indicator that outlines exactly what is being converted. What does it look like? conversion.mp4 Here's a quick video to illustrate the new conversion process. The system even remembers where you were at and automatically picks back up where you left off. Closing your browser, losing internet connectivity, or some other unforeseen issue won't stop you dead in your tracks and force you to start all over again. We hope that these updates make it even easier to switch from another community platform. View the full article
  12. I'm sure that most reading this blog are running an up-to-date Invision Community and enjoying all the benefits of a modern community platform. Little things that get taken for granted now, like being able to view your community on a mobile phone without pinching and zooming just to read a few posts and having multiple automated tools to deal with community toxicity and spam. However, a little wander around the web soon uncovers some really old forum systems still somehow creaking along. Amazingly, most of these communities are still used daily, often with millions of posts in the archives. It might be tempting to ask why keep upgrading and investing in new versions of the software? After all, if the community is still running just fine and getting daily visitors, then it's ok to do nothing, right? But there is a hidden cost in doing nothing. Security This is the main one for me. Old platforms often have several published security vulnerabilities. Often these vulnerabilities are exploited by scripts that are shared around hacker communities. This means exploiting a website running an old version of a forum system is as simple as running a script and pointing it at your site. Older forums are also less sophisticated. They rely on unsafe hashing methods to store passwords and lack vital features like two-factor authentication. Also, consider that the server environment has to be maintained with out of date PHP and MySQL versions. It's a recipe for disaster. Could your community survive a major exploit where data is downloaded into the hands of a hacker? The cost could be fatal to your community. Declining engagement Even the most ardent of fans on your community will eventually tire of struggling to access your site on mobile devices. I think back to 2002 when we created the first version of our software. We only had to focus on how it looked on a computer, so naturally, that influenced the design of the forum. It's not so simple now. More and more of us are using mobile phones to access the internet. A recent statistic showed that mobile internet access outstrips desktop use 2 to 1; and for some countries, mobile internet access is almost the only way people get online. It's just a matter of time before new members stop registering and engagement tails off. Competition At the end of 2018, there were 1.8 billion websites (I Googled it). The competition for attention has never been as fierce. Your community may be the go-to place for your niche, but what if another community popped up running the latest version of a platform with all the features your members have been desperately asking for? It may not take long until there is a massive drain from your community. I'm sure there's a dozen reasons to make sure you're always re-investing in your community by upgrading to a modern platform. This blog merely scratches the surface. For those of you that do invest and upgrade? You reap the benefits daily by ensuring you are doing the very best for your community by keeping it secure and accessible for most. If you are on an older platform, now is the time to put some serious thought into making the move to something better. I put together a little downloadable guide that might help too. What do you think? Let me know in the comments below. View the full article
  13. The Internet is a fierce battleground for users, clicks, attention, and audience. Competition surrounds your community from all angles and new threats constantly emerge. The Internet has leveled the playing field for local businesses, solopreneurs, and small organizations which means more people than ever are competing for users. Online communities are no different, and as companies realize the growing power of communities, you too may face more challenges. Online communities are growing faster than ever: IDC predicts worldwide online communities market to grow to $1.2 billion in 2019 According to research by Leader Networks, twenty-three percent of marketers who have online communities indicate that the size of their communities doubled in the past year. How is your community competing against your competitors? Is your community growing or stagnating relative to your competitors? In this blog post, we identify core concepts of competitive strategy that stretch from traditional theory to unique methods of winning for communities. Theory of Competition The broadly-accepted understanding of competition in the business world rests on the seminal work by Professor Michael Porter, when he mapped out the origins of competitive forces in his 1979 book “How Competitive Forces Shape Strategy.” Fundamentally, all strategies for Porter distill into two basic options: Build on what you already do, or do something no one else can do. You can compete by doing what everyone else is doing but be more efficient, such as offering higher quality content, a better user experience, or having a lower price of member acquisition. Or, you can expand the pie by forging a new position in the marketplace, such as staking out an untapped niche or developing a unique service. What’s your current competitive strategy: be better at what you’re already doing and your competitors, or to do something completely new? Emerging Theories A new strategy on competition is emerging that is just as potent as Porter’s competitive forces. It’s especially relevant for online communities in the digital age: reacting opportunistically to emerging possibilities. Discovery-driven planning is the field’s most recent thinking. It was introduced 20 years ago in works like Tim Luehrman’s “Strategy as a Portfolio of Real Options” that talked about flexibility as a strategy. The idea was also introduced in the more recent “Stop Making Plans: Start Making Decisions” by Michael Mankins and Richard Steel, which argued for continuous strategic planning cycles. Online communities are impacted by – and can seize advantage of – fluctuating factors: Technical advances and digital disruptions Disruptions in your industry The faster you react to market or technological change, the greater your advantage will become over time. What disruption recently impacted your industry or niche? How can you capitalize on the opportunity? Application to Online Communities Online communities are at an especially powerful intersection of customers, superusers, industry experts, and brand representatives. By assembling a broad mix of users, you gain a source of competitive knowledge and crowd wisdom unmatched by traditional businesses. Market intelligence – Harness the power of crowds by letting your members feed you real-time market intelligence on the industry, market trends, and competitors. Use technology to your advantage – Become an expert on utilizing your Invision platform as a technological advantage, whether you’re increasing visitor registrations with Post Before Registering, adding in store filters in Commerce, or enabling the application manifest settings for faster access on smartphones. Collaborative ideation – Collaborate with users early in the design process to create services or products that are highly-differentiated. Co-Creation – Channel your user’s expertise, enthusiasm, and product knowledge into co-created content such as tutorials, support answers, industry news, contests, and more. Brand Ambassadors – Turn your membership’s most passionate users into brand ambassadors to provide outreach and personalized connections. Conclusion Communities are challenged and tested every day by a multitude of competitors that compete for users. Competition is fierce, and as the web continues to proliferate and level the playing field, competition will only get stronger. It’s no longer enough to host a general discussion forum. Successful communities envision a clear competitive strategy. Although competition is fierce, there are winners on the Internet who consistently gain market share. The winners are those who understand the fundamental drivers of competition: to create sustainable advantages over their competitors, to offer unique services and experiences, and to react opportunistically. They also leverage all facets of their community for maximum value. Join me in 2019 in defining your competitive strategy and becoming a Community of Excellence. - Joel R Joel R is a mystery wrapped inside an enigma. When he's not running his own successful community, he's peppering Invision Community's private Slack channel with his feedback, community management experience and increasingly outrageous demands (everything is true except the last part). View the full article
  14. The Internet is a fierce battleground for users, clicks, attention, and audience. Competition surrounds your community from all angles and new threats constantly emerge. The Internet has leveled the playing field for local businesses, solopreneurs, and small organizations which means more people than ever are competing for users. Online communities are no different, and as companies realize the growing power of communities, you too may face more challenges. Online communities are growing faster than ever: IDC predicts worldwide online communities market to grow to $1.2 billion in 2019 According to research by Leader Networks, twenty-three percent of marketers who have online communities indicate that the size of their communities doubled in the past year. How is your community competing against your competitors? Is your community growing or stagnating relative to your competitors? In this blog post, we identify core concepts of competitive strategy that stretch from traditional theory to unique methods of winning for communities. Theory of Competition The broadly-accepted understanding of competition in the business world rests on the seminal work by Professor Michael Porter, when he mapped out the origins of competitive forces in his 1979 book “How Competitive Forces Shape Strategy.” Fundamentally, all strategies for Porter distill into two basic options: Build on what you already do, or do something no one else can do. You can compete by doing what everyone else is doing but be more efficient, such as offering higher quality content, a better user experience, or having a lower price of member acquisition. Or, you can expand the pie by forging a new position in the marketplace, such as staking out an untapped niche or developing a unique service. What’s your current competitive strategy: be better at what you’re already doing and your competitors, or to do something completely new? Emerging Theories A new strategy on competition is emerging that is just as potent as Porter’s competitive forces. It’s especially relevant for online communities in the digital age: reacting opportunistically to emerging possibilities. Discovery-driven planning is the field’s most recent thinking. It was introduced 20 years ago in works like Tim Luehrman’s “Strategy as a Portfolio of Real Options” that talked about flexibility as a strategy. The idea was also introduced in the more recent “Stop Making Plans: Start Making Decisions” by Michael Mankins and Richard Steel, which argued for continuous strategic planning cycles. Online communities are impacted by – and can seize advantage of – fluctuating factors: Technical advances and digital disruptions Disruptions in your industry The faster you react to market or technological change, the greater your advantage will become over time. What disruption recently impacted your industry or niche? How can you capitalize on the opportunity? Application to Online Communities Online communities are at an especially powerful intersection of customers, superusers, industry experts, and brand representatives. By assembling a broad mix of users, you gain a source of competitive knowledge and crowd wisdom unmatched by traditional businesses. Market intelligence – Harness the power of crowds by letting your members feed you real-time market intelligence on the industry, market trends, and competitors. Use technology to your advantage – Become an expert on utilizing your Invision platform as a technological advantage, whether you’re increasing visitor registrations with Post Before Registering, adding in store filters in Commerce, or enabling the application manifest settings for faster access on smartphones. Collaborative ideation – Collaborate with users early in the design process to create services or products that are highly-differentiated. Co-Creation – Channel your user’s expertise, enthusiasm, and product knowledge into co-created content such as tutorials, support answers, industry news, contests, and more. Brand Ambassadors – Turn your membership’s most passionate users into brand ambassadors to provide outreach and personalized connections. Conclusion Communities are challenged and tested every day by a multitude of competitors that compete for users. Competition is fierce, and as the web continues to proliferate and level the playing field, competition will only get stronger. It’s no longer enough to host a general discussion forum. Successful communities envision a clear competitive strategy. Although competition is fierce, there are winners on the Internet who consistently gain market share. The winners are those who understand the fundamental drivers of competition: to create sustainable advantages over their competitors, to offer unique services and experiences, and to react opportunistically. They also leverage all facets of their community for maximum value. Join me in 2019 in defining your competitive strategy and becoming a Community of Excellence. - Joel R Joel R is a mystery wrapped inside an enigma. When he's not running his own successful community, he's peppering Invision Community's private Slack channel with his feedback, community management experience and increasingly outrageous demands (everything is true except the last part). View the full article
  15. One of the first things I do when visiting a site that I know has a community is to try and find it. More often than not, it's hidden away in the footer links or buried in several sub-menus and labelled something relatively obscure like "Fans" or "Support". This is a massive lost opportunity! We all know that social proof is incredibly important when making a purchasing decision. When I buy something on Amazon or book a holiday, the first thing I do is scour the reviews. Are the reviews mostly positive? What did other people think about the product after receiving it? I might see two almost identical products and the reviews, not the price that'll always sway me. It's that urge to herd to keep safe at play. So why bury all that out of the way? Your community should be full of fantastic social proof — hundreds of customers using your product and creating a buzz. Is it a fear of criticism? We all have had bad experiences with clients who are less than rational with feedback, but that's OK. The Harry Potter series of books are beloved by millions, made J.K Rowling a fortune, made a celebrated movie series and opened up several themed attractions which are always busy. Yet, there are a significant number of 1-star reviews on Amazon. Not everyone will get you or your business. You always have the opportunity to reply and explain your side, and you are always in control with moderation tools. Let's face it; if you are to handle negative feedback, it's better to manage it on your community than see it all over social media, Google reviews and review sites like TripAdvisor. Maybe you're a little embarrassed because the community platform is old and doesn't match your branding. If that's the case, then come and talk to us! We specialise in migrating communities from legacy platforms with poor mobile support. We offer brand matching services too. Maybe it's just that you're unsure of what to do with your community. I get that too. It can be hard to know how it fits in with your brand. I'm happy to help there also. Feel free to drop a comment below. Our product has several ways to pull content from the community and feature it on your site. We've helped big brands like LEGO®, Sega, Warner Bros. and more nurture a prosperous community that enhances their business. The bottom line is that a well manage community should be central to your brand and website. Hiding it among the "Privacy Policy" links is a huge missed opportunity. - Matt View the full article
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