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CrossFit suspends Facebook and Instagram accounts

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A month ago, CrossFit, Inc. posted a scathing blog entry outlining why they made the decision to quit Facebook and Instagram. I first came across CrossFit back in early 2007 when I was looking for new ways to improve my fitness. Their fitness programming was a breath of fresh air. Most workouts were based around either long cardio workouts such as running or traditional gym workouts with weights and machines. CrossFit successfully combined the two into a short intense workout which gained popularity very quickly. I was a fan immediately and followed the WODs (workout of the day) as closely as possible and watched the early CrossFit stars emerge. CrossFit, Inc. is very strong-minded. Their press release cites several reasons for their abandonment of the Facebook platform. They also expand on this and believe that "Facebook collaborates with government security agencies on massive citizen surveillance programs such as PRISM", "Facebook, as a matter of business and principle, has weak intellectual property protections and is slow to close down IP theft accounts." and "Facebook has poor security protocols and has been subject to the largest security breaches of user data in history." It's certainly a bold move. CrossFit does have a legacy forum system which dates back from its early days which gets some use still. I think that investing in that community platform through modernisation along with a solid community building strategy could pay dividends in them taking back control of their conversation without fear of falling foul of any heavy-handed moderation beyond their control. Modern community platforms like ours have plenty of tools to automate basic moderation, encourage more engagement and work well on mobile devices. CrossFit, Inc join Lush Cosmetics as high profile brands that have taken themselves off Facebook completely. Do you think we'll see a resurgence of owned-communities?

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